The use of social media is definitely beneficial to individuals and also companies because it is a good marketing platform. Most of the social media platforms are good to use but you also have to continue following the rules and regulations that are stipulated for you to continue accessing the platform for your use. The policies in place are very clear and therefore failure to follow them, has led to very many Twitter account being suspended or closed indefinitely. The Twitter management do something called twitter shadowban. Here are more details about twitter shadowban.
It is always important to understand what shadowban is and entails. Ghost banning or stealth banning are all the words used to describe a twitter shadowban which is the process by which the social media management company decides to limit the organic reach of a user’s account. It is a very limiting thing to happen because of the fact that your leads can drop significantly when it comes to your account organic reach and also can impact your visibility. The shadowban can happen in three different ways and it is also necessary for you to learn. If the company limits the number of users who can see your comments on tweets, then it is called thread shadowban. In case the twitter company blocks the user from seeing your profile, then it is called search suggestion shadowban. In case all your recent tweets are blocked from the search results, then it is a full search ban.
One important thing you need to note about the blocking processes that it happens in all social media platforms including for, tick-tock, and so on. However, because it is damaging to your organic reach, you might want to know why that is happening. The good thing is that it is a soft ban and mostly happens because of bad faith actors. As stated above, it can also happen because of violations of the policy stipulated by the company for all the users. If there violations are very severe, then there is the process of indefinite suspension of the account. Behavior such as spamming, following and unfollowing many accounts artificially, hashtaging trend hijacking and many more are many other reasons for account suspensions and shadowban.
It is good to know the procedures to follow to ensure that your twitter account is back and active because it will help you to get your following back. Also ensure that you are reading the policies clearly to understand what is required of you.